This article appeared in the Australian online. It says that the Future Laboratory has identified an emerging demographic known as generation C, with the C standing for creativity and culture, who spend a lot of their money on culture related activities. According to Raymond and Sanderson consumers want to own uniqueness and to connect with the people who made the good, and so there is an emergence of crafts as being cool. Article at: http://www.theaustralian.news.com.au/common/story_page/0,5744,9479251%255E16947,00.html
art, design, web culture, ideas, inspiration, community, lifestyle, environment
