Monday, August 29, 2005

Tokyo Recycle Project: 24 Sep- 9 Oct, Sydney



"Masahiro Nakagawa and his team are bringing the Tokyo Recycle Project to Australia. A huge hit in New York, Hong Kong and throughout Japan, the project has generated great excitement from the outrageously innovative clothing the team has created.

The Tokyo Recycle Project began in 1999 and was born from Masahiro's personal response to Tokyo's overwhelming consumer culture. He tried to find a way to reduce waste in the fashion industry by reusing and recycling clothing in a way that would have new and fresh appeal. To use people's existing clothes was a fantastic solution as the clothing itself had history, meaning and a shared past with its owner. Masahiro could tap into this shared history and create a bright new future for these old and worn clothes.

Past projects in New York, Hong Kong and Japan have had an overwhelming response, attracting queues of hopeful participants. Sydney's recycle project will offer participants a choice of three levels of transformation running on a first-in-best-dressed system with online registration and payment.

Choose the degree to which you'd like your clothes transformed. There are three levels:

How it works

Level 1: Regular custom-made
Revitalisation of clothes through drawing, printing, sewing and more.
Cost: $100

Level 2: Street wear custom-made
Transformation of clothes into unique, one-off pieces that can be worn as casual streetwear.
Cost: $250

Level 3: Luxe custom-made
Total reworking and transformation of clothes into a never-seen-before and never-available-again haute couture garment.
Cost: $750

Powerhouse Museum members - you will be placed in a draw for an exclusive Japanese fashion pack including: book, t-shirt and lunch with the Tokyo Recycle Team for you and three family members or friends. Please enter your membership number and expiry date."

To find out more about the Tokyo Recycle Project, phone (02) 9217 0522 or
email: tokyorecycle@phm.gov.au.

W: http://www.powerhousemuseum.com/tokyorecycle/index.asp