Article in the SMH about Rupert Murdoch strategising how to make money on the web.
"It is of little surprise that Murdoch is approaching the internet with new-found urgency. Advertising dollars are rapidly migrating online. Jupiter Research recently forecast the online advertising market would reach $US18.9 billion by 2010, compared with $US9.3 billion at the end of 2004, at the expense of traditional media. The adoption of broadband means that consumer habits are fast changing, especially among the young...
Now, the News boss has spoken of his intent to build a network that will "redefine the portal". In an April speech to American newspaper editors he said: "We have to refashion what our web presence is. It can't just be what it too often is today: a bland re-purposing of our print content. The challenge for us is to create an internet presence compelling enough for users to make us their home page."
He went on to pursue two themes - the provision of deeply local and personalised news and the creation of "virtual communities" linking coverage to blogs and opening up sites to feedback..."
W: http://www.smh.com.au/news/business/mastering-the-web/2005/09/12/1126377256724.html
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